Bob Schaffer


Robert “Bob” Schaffer – American Automotive and Marketing industrialist.  Bob began his career in Detroit in a car dealership, worked thru college and started with General Motors in 1981.  In 1998, he founded IMS and launched into a career of Automotive supply in many different integrated applications.  This included automobile vehicle manufacture, parts production, tooling, marketing, web and some intriguing and unique solutions.

Bob has started, developed and sold a number of companies and had operations in Michigan, California, New York, Massachusetts, New Hampshire, Hong Kong, China, Turkey, South America, Australia, France and the United Kingdom.  Recently, his operations have included developing urban renewal projects that have resulted in new jobs, new technologies and a new approach to urban renewal.  Acting as a catalyst, Bob and his team bring a unique and fresh energy to any project.

Current Company Name(s) – IMS, LLC.  – Since 1998, business development and consulting regarding business services, marketing services, real estate, web development, contract development and negotiation, as well as automotive services (design, engineering, manufacturing, warehousing, logistics, and quality control) OEM, Tier I and Tier II supplier.

Schaffer Development – SD – Since 2012, Involved in the renovation and development of Pontiac, Michigan.  Over 50 properties owned, developed, demolished (along with Bill Pulte and Blight Authority), resale, renovate and activate.  The last three large developments have resulted in over 500 jobs to Oakland county.  The “Bee Pontiac” initiative has over 10 lots and has applied for their 501c3 status to further promote local understanding and awareness of the food chain and our involvement as human being in our long term sustainable and healthy success.

Prior corporate experience – General Motors – (1981- 1998) – 9 positions, 6 moves over a period  of 18 years.  Oldsmobile Sales and Marketing, finance, contract negotiations, Dealership sale and business consulting and more…

Mr. Schaffer holds degrees in Marketing and Business from Northwood University and resides in Clarkston, Michigan.  Mr. Schaffer has been a board member of the National Children’s Tumor Foundation for 10 years and along with his wife, fashion model Wendy Schaffer, are involved in several local charities and boards. They have three children, Cole –  a recent University of Michigan grad, Madison, currently graduating from Colorado University and MacGregor – starting Oakland University in the fall.  He is an avid hockey player and x high school coach, as well as a skier, collector of anything with a motor and a lifelong riparian.

  • Founder / CEO of IMS / SD Holdings
  • Big ideas, big thinker
  • Ready, Fire, Aim…